Live Music and Restaurants

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Southern California Live Music Style

I have played live music for restaurants from San Diego up the Pacific Coast Highway to Orange County with a stop in Catalina Island. Going to Los Angeles, Ventura, and Santa Barbara. And throughout that whole area I have worked with many owners and managers and have been able to provide a music entertainment package that fits and feels right. Honestly it depends on the needs of the business as well as the budget. In my opinion an easy and cost effective set-up has two musicians. The next thing to consider is whether to include vocals or have it strictly instrumental, i.e. without vocals. In order to make that call it is best to put yourself in the shoes of the customer. Some places do just fine with a guitar two-piece. It may be a tough call and the only way to really know is to try out both options and go with what works best. 

Food, Drinks, and Live Music

The music style that I am known for is great for many types of settings from simple family gatherings to hotel restaurants. Yet I know it does not fit the dive bar on the corner of Crenshaw and Normandie. Oh well I can live with that. Now having said that, it may be a good idea to try it out if you feel it might suit the atmosphere of your establishment. An easy way to go is to start out small with just me and my set-up for one month. Honestly though, it does take a little more time for the new music to build a following. And the restaurant business is brutally competitive so if you have a little extra to offer, that may tip the scales in your favor and bring the crowd in. When going out to have a drink or a meal, people like to feel like they had a good time and by providing live music, it gives people a sense of satisfaction. 

Night Life and Music

If you own or manage a hotel or restaurant and you are considering having live music as a benefit for the clients, deciding on what style would best suit the needs of the business is crucial. And if you are serious about this then that means you care about the overall success of the establishment. Live music is a way of showing your guests that you have more to offer than the next place that serves food. It sets you apart from the competition and gives the guests a strong incentive to return which is the name of the game in the long run. 

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Also keep in mind that because you now offer live music for your guests to enjoy, it is imperative to make the most of it. That means promoting this feature on your website, social media, and within the business itself as well as any other means feasible to inform the community of the live music. Be sure to include the specific dates and the time so that interested people can put that in their schedule. If you fail to let the community know about this then you are surely losing out on extra business. Unfortunately I have seen this happen and the restaurant eventually terminates the entertainment. So the bottom line is advertise the live music as a hot seller and you will see an increase in your average overall traffic. Also be patient as it does take a few months for this news to catch on with the people in the area as they begin to discover the extra incentive you are giving to them. I say this after having experienced both situations over the last fifteen years.

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